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Our competitive advantage begins with a sincere interest in meeting the needs of our clients with professional and caring service and it includes many years of distinguished real estate sales, distinctive pre-real estate careers, a unique and highly successful marketing program and the fact that we are a family team that does not care about individual accomplishments. We judge our success through the eyes of our clients!
Judging success strictly by the numbers, the Einan Home Team has been in the top 1/2% of real estate sales nationally for many years but our main goal, giving the best possible service to our clients, remains as our driving focus. That focus led to…OUR BIGGEST COMPETITIVE ADVANTAGE!
EINAN HOME ENHANCEMENT - DOING WHAT IT TAKES TO IMPROVE THE ULTIMATE SALES PRICE OF A HOME THROUGH A VARIETY OF INTERIOR ENHANCEMENTS!

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| Dining/Kitchen Area: Before |
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Dining/Kitchen Area: After |
Of course, it is not hard to find Realtors that do “staging” (generally a term to describe the re-arrangement of furniture and de-cluttering) or Realtors who will pay a third party to tell their clients how to “stage” their home. What is hard to find are the following:
- Realtors who will give a home owner an honest appraisal of what is necessary to sell for top dollar
- Realtors who actually have a talent for decorating
- Realtors who can guide home owner’s, if necessary, in choosing the right flooring (it costs the same to make a poor choice that may actually hurt the sale of the home), the right paint colors, etc., and recommending vendors where these items may be competitively purchased
- Realtors who are willing to spend the time to really maximize a home’s appearance
- Realtors with an extensive inventory of top quality furniture, bed spreads, lamps, accessories, pictures, arrangements, etc., to bring into a home
- Realtors who are willing to do all of the above as part of their basic service.

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| Living Room: Before |
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Livivng Room: After |
Luckily, we have three Team members, Barbara Einan, Kim Einan Stratton and Kristi Einan, with extraordinary decorating ability. We also have an extensive inventory of quality furnishings, enough to bring a vacant two story home to life and enough to enhance multiple homes at the same time.

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| Bedroom: Before |
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Bedroom: After |
Why is this service important to you? It is important because homes enhanced by the Einan Home Team sell for more money and they sell faster! For instance, the sale price of an enhanced vacant home could be driven up $5,000 - $10,000 (or more for more for the more expensive homes). Similarly, the value of occupied homes are routinely increased by enhancing a lower level, for example, or simply by using selective pieces of furniture, flower arrangements, pictures and/or the magic touch of one of our talented Team members.

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| Dining Room: Before |
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Dining Room: After |
This service is also important, even if your home doesn’t need enhancing, because our reputation precedes our For-Sale signs. That is, many prospective buyers have said they always come to Einan Home Team open houses because they know it will be a nice listing. In fact, some have asked if we only take nice listings. The
reality is that people with nice homes want their homes marketed professionally and, if the home needs help to look its best, we work with sellers to ensure their home receives the exposure and price that it deserves.
It’s our biggest competitive advantage! It is our biggest competitive advantage and we have no competition because we have the expertise, the furnishings and the willingness to spend whatever time necessary to get top dollar for our sellers. Our reward for the effort is extremely satisfied clients, repeat business and referrals to the family and friends of our clients.
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